Text Message (SMS) Campaigns – Why utilize text advertising? The answer to that is simple, over 90% of text messages are opened and read within 15 minutes. Regardless of where they are, everyone is carrying their cell phone, the use of text marketing guarantees your customers receive your message. By engaging your customers in something new, mobile advertising, you’re keeping your business ahead of your competitors, and letting your consumers know that you are a progressive company that is going to continue to grow with the times.
Text campaigns are an immediate, highly targeted form of advertising. You can literally have new information in front of your customers in a matter of minutes. With SMS there is no waiting around for production, or wasting time with direct mails. Furthermore, there are no postage fees, and advertising via text produces the highest rate of return for your advertising dollar.
Text messages can be sent out to your customers at any time you desire. You can even slice data to create sub groups, making sure you’re only putting the information in front of those customers who would be interested. SMS campaigns allow you to promote events, advertise specials or new services and products, run contests, and more. The possibilities are truly endless! Your customers will also have the ability to forward the messages along to their friends, creating a buzz about your business.
SMS marketing builds brand awareness and creates a direct dialogue with your customers. Thousands are growing their businesses by utilizing the power of permission based text message marketing.